What Is Email Marketing and How Does it Work?
Email marketing is the process of sending commercial messages through email to targeted consumers. Email marketing can be used to increase sales, improve brand loyalty, and deliver important information.
It is a kind of direct marketing and in the past, it was used to mass-target people. Current regulations now in place are stricter on how email marketing can be used.
It is a direct form of marketing, similar to marketing through snail mail, but email marketing is much more efficient for your wallet and for the environment since it’s totally paperless!
Email Marketing Benefits?
Email marketing is beneficial because it is fast, efficient, and cost-effective. Using this method of marketing provides you the means of reaching out to potential customers and retaining existing ones by encouraging repeat visits to a site.
You can also use email marketing software to track analytics like click-through rates, open rates, bounce rates, and conversions.
What is SMS marketing?
SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive these messages from your business.
In fact, for at least 60% of consumers, SMS marketing is preferred to other email marketing and push-notification services. Many delivery platforms allow for easy segmentation and management, so the most relevant text messages can be sent to those who are most likely to convert. It’s also preferable in that it tends to be less expensive when compared to other methods of distribution, making it a cost effective mobile solution.
So if you want a massive presence in the market and boost your brand’s through, the best email marketing service or SMS Services, give us a call at Just Book Ad!
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